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Resources to
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Tips and Strategies for Writing
Your Own Powerfully Selling
Website Copy &
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Featured Website
Copywriting Articles ....
:: How To Skyrocket
Your Sales
And
Crush Your Competition ...
Even if they sell the s
ame thing you do
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:: Analysis
of
a Winning
sales
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More Tips
....
Parameters for Successful
website Copy
Do
not write a word until you
have studied your product or service and dug out every
possible benefit you can, along with the selling points.
Don't try to do it on your own. Talk to people. Talk to
the buyer, the product manager, the account
executive...everybody you can find. Look at ads
and web sales copy for competitive products.
If it's possible, try the product or service yourself.
Then build your copy skeleton. List the benefits and
selling points using powerful mind
motivators;
make an outline. Use the "Right Words" as my friend Ken
Evoy and Joe Robson teach you in "Make your words sell"
This is the tough part of copywriting. It will take more
time than actually writing the copy. Yet it is the most
vital and important part of copy writing, because it
forms the basis for every word you write.
Headlines That Boost Ad
Response
Since
the headline is responsible for about 80% of your
response, it is vital to write one that works. Yank
Silver offers the most compelling headlines that will
trigger the response you are looking for in his
Mind
Motivators.
Here are three kinds of headlines that have been proven
in millions of print ads. All of the below
headlines, words usage, and all the
rest are fulling detailed in both Ken Evoy's book
"Make Your Words
Sell"
and Yank Silver's "Instant
Salesletters"
Pose a Provocative
Question
Asking
a question directly involves your reader. However your
question cannot be random or just clever. It must relate
directly and clearly to the major benefit of your
product/service. It must prompt the reader to answer
"yes" or at least "I'm not sure but, I want to know
more."
Bark Command
Many
ads fall flat because they fail to tell the reader what
to do. This headline type allows you to be direct, relay
a benefit, and take a commanding posture simultaneously.
Relay an Honest, Enthusiastic Testimonial
A
testimonial headline can do two things for you. First,
it presents your reader with a third-party endorsement
of your product and service. Second, it capitalizes on a
consumer's desire to know what other people are
saying.
Advanced
Training | |
|
Web
Copywriting Tips: Web Copywriting Services /
Web Copy & Internet
Marketing Resources
WebCopyWriting
Tips
Our web copywriting Experts have
written various articles for copywriting and marketing journals
.... here's a sample ....
Personalize Your Web
Copy
The
most important word in web copywriting (aside from free, of course) is
not "you," as many of the textbooks would have it, but "I." What
makes a letter seem personal is not seeing your own name printed
dozens of times across the page or even being battered to death with
a never-ending attack of "you's." It is, rather, the sense you get
of being in the presence of the writer - that a real person sat down
and wrote you a real letter. A heavily computerized letter, by
contrast, seems less personal. Website visitors, after all, don't
need to be reminded that they are real human beings with real names.
To the contrary, they need to be assured that the letter they are
reading comes from a human being. Ken emphasizes
personalization in his book "Make Your
Words Sell"
|
From 2,239 Tested Secrets for Direct Marketing
Success, by Denny Hatch and Don
Jackson |
Tell Them More With Your Web
Copy
"The
more you tell the more you sell." There is no such thing as too
much web copy. Remember, "Nobody reads the white space."
The Internet Marketing Association, from a
recent
Study, found that: "…64% of the web
surfers don't really mind reading a lot of
content on a web page or auction page as long as they are
interesting. Yank points this out quite vividly in his
"Instant
Salesletters" you'll
see how he does not hold back on web copy. Make your message
interesting, and say all there is to say. Use all the
space available in a web page. Keep your web catalog full.
Say or write enough to get the lead. Or enough to get the
order. Whatever it takes, do it.
|
From Direct Marketing
News by Ray Jutkin
|
Parameters for Successful
Copy
Do
not write a word until you have studied
your product or service and dug out every possible benefit you can,
along with the selling points. Don't try to do it on your own. Talk
to people. Talk to the buyer, the product manager, the account
executive...everybody you can find. Look at ads and web sales
copy for competitive products. If it's possible, try the
product or service yourself. Then build your copy skeleton. List the
benefits and selling points using powerful mind
motivators;
make an outline. Use the "Right Words" as my friend Ken Evoy and Joe
Robson teach you in "Make your words
sell"
This is the tough part of web copywriting. It will take more
time than actually writing the copy. Yet it is the most vital and
important part of copy writing, because it forms the basis for every
word you write.
|
From Inside Direct Marketing by
Andrew
Byrne |
Know Your Market
Learn
your market and who you are actually writing web site copy for. To
whom is this product or service going to be sold? What is their
like? What are their demographics, their lifestyles? Where do they
live? Don't try to reason this out for yourself, get others to help
you. Then visualize your prospects and talk directly to them using
powerful mind motivating
techniques
as Yank points out, as if you were selling in person. Keep in mind
that you are selling, and that you're substituting the written word
for the spoken word. This is another part of the writing process
that lies underneath that iceberg which is visible-your
copy.
|
From Inside Direct Marketing by
Andrew
Byrne |
Talk to One Person
Write
your sales
letter or web copy as if you were talking to just one prospect,
not all readers. This is where the copywriter has an advantage over
the face-to-face salesperson. Personalize as Ken Evoy points
out in "Make Your Words
Sell".
A sales person will generally sell one product or a line of products
and services to many different kinds of audiences. Web
copywriting is almost like being an actor, talking with
kings and princes, peasants and paupers, and speaking to each group
so that they understand you and, more importantly believe you. Try
making a promise to your prospect, and then prove that you can
deliver what you promise. Make that promise right away, and get to
the point. If you take your time you'll loose the attention of your
prospect, be clear and direct.
|
From Inside Direct Marketing
by
Andrew
Byrne |
Should You Make it
Funny?
A
copy appeal that attempts to take a humorous approach will be
largely ineffective. Proof is in the number of times a funny
advertisement tends to win an award, but fails to sell anything.
Copy can have humorous aspects to it as long as the selling points
and benefits do not rely on the humor itself to tell the story.
Headlines That Boost Ad
Response
Since
the headline is responsible for about 80% of your response, it is
vital to write one that works. Yank Silver offers the most
compelling headlines that will trigger the response you are looking
for in his Mind Motivators.
Here are three kinds of headlines that have been proven in millions
of print ads. All of the below headlines,
words usage, and all the rest are fulling detailed
in
Yank Silver's Web Copy
Secrets.
Pose a Provocative Question
Asking
a question directly involves your reader. However your question
cannot be random or just clever. It must relate directly and clearly
to the major benefit of your product/service. It must prompt the
reader to answer "yes" or at least "I'm not sure but, I want to know
more."
Bark Command
Many
website copy ads fall flat because they fail to tell the reader what
to do. This headline type allows you to be direct, relay a benefit,
and take a commanding posture simultaneously.
Relay an Honest, Enthusiastic Testimonial
A
testimonial headline can do two things for you. First, it presents
your reader with a third-party endorsement of your product and
service. Second, it capitalizes on a consumer's desire to know what
other people are saying.
|
From Inside Direct Marketing
by
Dan
Rieck |
Writing Powerful
Online Brochures
Your
online brochure should be factual support for your sales letter,
meant to be scanned or read in any order. It should illustrate
features, list benefits, provide proofs, make comparisons, use
compelling
language and
list technical details to lend credibility to what your letter
claims. Here are some tips to keep in my when constructing your
brochure:
Use Benefits
Start
strong on the cover and put a big benefit in your main headline on
the front. Use secondary headlines for secondary benefits. Then use
copy and graphics to lead your reader through the rest of the
brochure.
Develop Benefit
Develop
your big benefit immediately and use your first sentences to
summarize what the rest of the brochure will detal
Present
Offer
Restate
the offer clearly to present a persuasive pitch for the offer in
your letter, highlighting the toll free number and ordering
instructions as well.
Show
Guarantee
Feature a strong guarantee placed prominently in
your brochure to increase customer confidence in both your offer and
product.
|
Ultimate
Web Copy Workshop 
For The Serious Minded Web
Copywriter Only - Advanced Training
Take a look
at this
... |
|
From Inside Direct Marketing by Dan
Rieck
|
Personalize Your Copy Again
One
of the webs biggest advantages over mass media is its ability to
make personal one-to-one contact with your prospect. So don't blow
it by leaving out the most personal part of your package-the letter.
It doesn't have to be too long or fancy, but you should have some
kind of letter. In most cases 65% of your response will come because
of the copy in the salesletter. Always remember, write to
people not companies. People make decisions, companies don't. Make Your Words
Sell teaches
you how to do this.
|
From Direct Marketing
News by Ray Jutkin
|
The ALL-IMPORTANT Call To
Action
by Susan K. Jones
The
goal of every component of a website sales
and marketing campaign and web copy is to induce action:
whether ordering by mail, calling, agreeing to buy, or coming into a
store, or ordering online. This action must be spurred by the copy,
but without coming on too strong. Here are a few action-inducing
possibilities.
•
Limited quantifies or edition
• Premium for response by a certain
date
• Early bird special
• Preseason discount
Writing The Perfect Internet Sales
Letter
Despite
the variety of formats we have available and all the hoopla over the
media, the sales letter remains one of the most effective delivering
a powerful sales message. Web Copywriting extradinaire Yank Silver delivers the
most compelling prewritten
salesletters available today. Here are
a few basics for writing the perfect sales letter.
First sentence should be attention grabbing
You
must instantly involve the reader. Make a startling statement. Tell
an interesting story. Hit an emotional hot button or just state the
offer and get to the point. This last tactic is often the best
tactic and offers the least room for error.
Present your offer on the first
page
If
you don't give your offer in your
headline of your web copy or first sentence, you should put it
somewhere on the first page. Be clear and specific about what your
reader will get by responding.
End the first page in
mid-sentence
Whether it’s curiosity or an urge for closure, cutting
a sentence in two at the bottom of a web page helps encourage
readers to click to the next page and finish the
sentence.
|
From Inside Direct Marketing by
Dan
Rieck |
(Taken
from The
Post Script
by Susan K. Jones
Studies
of web surfers tell us that when they read an
online sales
letter, prospects look first at the signature and next at the
P.S. Thus the P.S. provides such a vital selling opportunity that
almost every web page includes one. The P.S. may be used
to restate the prime product benefit; highlight the urgency of the
offer; refer the reader to your brochure page, order form,
testimonials or other component of the sales letter. The
P.S. can be utilized to remind the prospect about the premium offer,
a toll-free number for ease in ordering, or emphasize the no risk
nature of the offer due to Free Trial or Money-Back
Guarantee
Demand Creative Excellence
by Scott Waltz
A
modest investment in delivering quality creative will separate your
work from the also-rans and pay big dividends by improving response.
Take a look at your web copywriting marketing efforts. Do they stand
out? Does the work beg to be read? Is the concept single-minded and
compelling? Does the content entertain and inform. Is the
information personally relevant? Does it speak to the reader's
interests, rather than your own? Have you taken some emotional
approach (other than boredom)? Does the effort leverage some
connection to a past action, interest, or correspondence? Does it
cause you to smile, think, feel empowered, or act? If your creative
isn't personally relevant and doesn't establish some emotional
connection, it isn't working hard enough.
Increase Your Response By
30%:
The
Letter,
A
sales letter is the most important and most powerful part of a web
sales campaign. Its pulling power is so strong there are times when
the letter can work just by itself. But is it really a letter? No it
isn't. A letter is a personal correspondence you write to one or two
people. When you send it to 10, 10,00, or 10 million people, and
it's designed to sell your product, it's really an ad. So make your
sales
letter
a great one. Don't try to write it in half an hour. It takes five to
eight hours to write a tight, crisp, one-page letter. Use
mind motivating
and compelling copy. The letter is the place to sell the
benefits of owning and using your product. This is where your
powerful benefits generate the response, which is the objective of
the letter. Yank Silver has totally simplified this process
with his "Instant
Salesletters"
product. Use short action packed words. Flaunt your best benefits,
then ask the reader for a response in the letter copy several times.
Include your signature legibly written. Then add a P.S. that
reemphasizes your best offer and asks again for a response. Everyone
reads the P.S., make it an order clincher. Allow five to ten hours
for writing, editing and layout.
|
From Direct Marketing
News by Ray Jutkin
|
What To Do With Teaser
Copy
Well-written
compelling
teaser copy can increase response by whetting a customer's appetite,
they will want to open the mail piece to see what's inside. Here are
few things to keep in mind if you elect to use teaser
copy
Make sure the teaser relates to the
offer
Don't
mislead the customer just to get them to look at the rest of your
web site copy.
Think benefits with teaser copy.
No
benefit, no reason for the audience to look inside.
Does the teaser copy urge action?
A
call to action should always be in your teasers, something like
"Limited Offer."
Does the teaser copy on the outside tie in to what's
on the inside?
Make
sure it does. The audience will better understand what you are
offering.
Do the graphics and copy work well together?
Make sure they complement the issue, not confuse it.
Does your teaser copy have a "YOU" attitude?
Make certain the customers knows what they will gain,
in the website copy language.
Does the teaser copy talk with the
reader?
Don't speak at them or to
them, but speak with them.
|
From Direct Marketing
News by Ray Jutkin
|
Believability When You
Write
Use
lots of specifics, the right
words.
Yes, writing web copy specifics is hard work, but it builds trust.
When generalities are used throughout an ad or web page, a reader
isn't able to feel confident that your company or product could
offer what they want. Facts give proof. Facts sell. And they give
believability to a product. I can't help but admire the specifics
that Richard Warren Sears used in his 1902 Sears Roebuck catalog. He
went on for paragraphs and pages in details. His readers believed
--sight unseen-- in the value of his products.
|
From Direct Marketing News by
Ray Jutkin by
Linda
Westphal |
8 Ways To Lift Response
by Don Cimei
Simplify
Keep
your web copywriting offer and your language clear, crisp, and
concise.
Begin With The Benefit
Benefits
aren't everything, they are the only thing. Use them generously in
all of your web page copy
Give 'Em The Facts
Do
it with a selling proposition that’s packed with reasons
why
Do It With A Difference Part I
We must
cut through the clutter and get our message noticed.
Do It With A Difference Part II
Today
we have to generate excitement, before we can generate
response.
Test And Test Again
We're
not learning anything from the one-shot, one-offer programs that
have become commonplace. Test. It's the only way to be sure your web
copy is working.
Build Your Brand
Even
today a strong brand name can create a strong brand
preference.
Make It Easy To Say Yes
In
your web
copywriting, give prospects a variety of convenient, no hassle
ways to respond. You'll lift your overall response just by offering
choices.
View Powerful Resources to
Help You Sell |
|
|
How would you like to
attend the "Mother of All" Web Copywriting
Seminars right from the comfort of your home or
office?
Now You Can:
|
Introducing
Copywrite
Seminar In
a Box
Presented by Web-Copy
Extraordinaire Yanik
Silver | |
|
COPYWRITE
SEMINAR
IN A
BOX
|
"(At
Least) 21 Compelling Reasons Why 'Copywriting
Seminar-In-A-Box' Will Wind Up Putting More
Money In Your Bank Account Than Any Other Business Tool
You've Every Acquired, Period."
|
It's
the simplest formula ever devised
for attracting giant floods of leads from your
advertising -- just 3 steps! |
|
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15
"components" to mix n' match, in putting together
direct-mail packages that involve the recipient
and virtually compel response. |
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5
formulas that speed up web copywriting
-- no matter how skilled or unskilled you are, how
quick or slow, how experienced or inexperienced,
you'll get great ad copy or sales letters done
much, much quicker with these formulas (see Josh
Bezoni's comment in the enclosed green
folder). |
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Discover
the sales-boosting difference between
"credibility" versus "believability"…..why and how
to use both. |
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15
quick 'n dirty ways to create a powerful headline,
fast! |
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9
"E-FACTORS" (emotional triggers) ….the more you
hit, the better your response…..use this little
checklist every time. |
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9
ways to use the "P.S." in a sales letter to
increase response, push "think-it-overs" into
action. |
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ONE
THING you must do, ONE LIST you must make BEFORE
you write even one word of copy…..this
guarantees better results and speeds up the
task! |
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5
special techniques for selling repeatedly to the
same customers! |
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6
"secret reference tools"
used by most master copywriters, easily accessible
to you -- to speed the process, make getting great
copy on paper much, much
easier! |
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4
"mind power techniques" used by top copywriters to
focus their thinking, improve concentration, even
let the subconscious mind write powerful copy
while you sleep! |
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5
quick-fixes for "writer's block",
to get started immediately, to get the process
rolling, to get words on paper, to break through
the dam and get a stream of great ideas
flowing. |
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7
"shortcuts" you can use to keep churning out great
ads, letters, brochures, flyers, postcards, Web
site copy, etc.
for your product or service as if you had a whole
idea factory working for you! |
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7
ways to "test copy"
-- without spending a dime…..unearth its
flaws and fix 'em fast! |
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4
quick ways to gather information and "raw
material" from which you can build the most
powerful sales message possible. |
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Yes,
we all know that "bonuses" can and do drive sales
-- but here are the 4 key decisions to make about
bonuses and the 4 best ways to get maximum
sales and response increases with
bonuses! |
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10
of Dan's best methods for "presenting
price"…..in
fact, everything you need to know and consider
about "price". |
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13
strategies for turning up the heat……creating a
white-hot urgency in the reader's mind so he
responds immediately (if not sooner!). |
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A
checklist of "cosmetic gimmicks" to increase the
"readability" of ads and letters, to pull the
reader in, to keep him involved, to build "buying
momentum". |
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13
ways to prove your case and erase all doubt,
skepticism, fear and hesitation, create instant
unshakeable trust, reassure the prospect so he
responds without a second's delay. |
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Shortcuts,
shortcuts and more shortcuts:
Dan shows you how to write more powerful,
profit-producing copy than most top pro's can,
at twice the speed most pro's can
write! |
More
Details >> |
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