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Copywriting Articles: Web Copy Tips /
Website Copywriting & Internet Marketing
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Copywriting Services Article Analysis of A Winning Web Sales Letter
Many
people say they can spot a good letter when they see it, but the
problem is when it comes down to writing one, they simply freeze up.
That's why I want to take you behind the scenes of a successful
sales letter I wrote and illustrate the thinking that goes into
writing a killer letter that generated a healthy 3810% ROI. This
letter sold all of the clients overstock merchandise and they even
created a waiting list. You'll find my comments in the side notes below so let's get started... **** Can You Get A New $8,000 Power Table For $417? ------Side Note Comments------ Read The Amazing Facts To Find Out How... ------Side Note Comments------
Dear Friend, Yes, it's absolutely true. You can really replace your old, worn-out exam table and only pay $417 out of your pocket (But only if you are one of the first 2 people to respond to this letter.) Let me explain. ------Side Note Comments------ In the first sentence I reiterate the fact that yes they really
can get a brand new power table for such a low price. The second
sentence I throw in a little scarcity right at the beginning of the
letter so they won't just toss this letter aside for further
reading. Last April, our little company took a big gamble and signed up for a power table promotion. In order to get on the promotion we had to agree to take 3 power tables - nearly $15,000. (And for a small company like us, that's a lot of money to be tied up in inventory). Only one of those 3 tables were sold - so there are still 2 left. ------Side Note Comments------ An Important Word About the Author of this Article from Cyntia Dunn, Our VP of Internet Marketing And My Problem Is Your Opportunity ------Side Note Comments------ In order to move these last 2 tables I've decided to do something somewhat bold and a little daring. First, you should know that the manufacturer's promotion of these power tables ends June 30th. And any unsold inventory I have could be sold to another dealer at wholesale. But instead of doing that, I would rather sell you the table at a wholesale price and gain your goodwill. ------Side Note Comments------ The regular price for a XXX power table is $8,000 but during this promotion they were on sale for $5,375 (which is a pretty good deal anyway). But until July 15th (I've extended the offer 2 weeks), you can buy one of our last 2 tables for just $4,897. That's a savings of over $3,100.00 ------Side Note Comments------ What? I promised you could get a power table for only $417 and here's how... ------Side Note Comments------ Here's How To Get That New Power Table For Almost "Zip" By buying a power table, you can qualify for a 50% tax credit under section 44 of the Americans with Disabilities Act. That's right Fifty Percent! All because a power table will glide up and down to accommodate disabled and handicapped patients. And here's what else. You can also take the amount of the power table and deduct it off your taxes using Section 179. (That is if you haven't spent over $18,000 on capital equipment this year.) That's not all, here are a few more incentives for you: We will give you a $150 trade-in for your old table (or you can donate it to charity for another tax break). And add an extra 2-year warranty ($1,000 value), plus, we'll pick-up your old table and deliver the new one all for free! Pretty good, right? Wait, I have even better news for you... ------Side Note Comments------ You Can Pay In 3 Easy Installments With Zero Interest We'll break up your payments into 3 easy installments, spread thirty days apart. Why You Must Act Before July 15th First, I doubt if these tables will still be around until July 15th because the first 2 doctors that put their deposits down will take them. And when they're gone this offer expires. But even if they are still here (highly unlikely at this bargain price) this offer has to expire anyway because we will be shipping out these tables to other dealers in the area. ------Side Note Comments------ Here's What You Should Do Now Pick up your phone and dial xxx-xxxx and reserve one of these last 2 tables with your credit card. Or in case, you're still undecided call us and ask for some more information to be faxed to you. Otherwise, you'll be giving up the ease and convenience of having a power table at this bargain price. I really hope you're one of the 2 lucky doctors who decide to take advantage of this golden opportunity. ------Side Note Comments------ Sincerely, P.S. Hurry! This letter is being sent to 1,283 local doctors and this offer is strictly limited to the first 2 people who respond. ------Side Note Comments------ Here I introduce even more scarcity. I let them know exactly how
many people (specifics sell) are receiving this letter and it makes
the limited quantity seem even more limited since so many other
people are getting this same announcement. **** I guarantee by using the same elements, I just illustrated, you'll see your next sales letter produce incredible results. Yanik Silver |
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